New England Foundation for the Arts (NEFA) and the Massachusetts Cultural Council (MCC) announced the launch of MatchBook.org, a comprehensive online cultural marketplace designed to bring together New England’s performing artists and the people and organizations wishing to present them. This free Web site uses some of today's most innovative technology to stimulate New England's burgeoning arts economy by serving the region's performing artists and the people and places that hire them.

Historically, NEFA and the state arts agencies in New England have helped broker opportunities between artists and presenting organizations by using traditional communication methods such as conferences and published artist rosters. With the launch of MatchBook.org, technology promises to revolutionize these methods by breaking geographic and communication barriers, ideally leading to increased visibility for artists and more efficient business transactions within the arts community.

MatchBook.org functions as a comprehensive, user-friendly directory of New England’s performance spaces, artists and organizations, containing tools and resources that help “match” artists with the theatres, event planners, community centers, libraries, schools, galleries, clubs and coffeehouses that hire – or “book” – them to perform.